Privacy Policy

Last updated: 16 February 2026

Introduction

PharmaCompare ("we", "us") respects your privacy and processes personal data in accordance with the General Data Protection Regulation (GDPR) and Belgian privacy legislation. This privacy policy explains what data we collect, why, and what your rights are.

Data controller

The data controller for data processing via this website is:

PharmaCompare

Email: privacy@pharmacompare.eu

What data do we collect?

We collect the following data:

Analytics data: anonymised visitor statistics via Google Analytics 4 (page visits, device type, country, search terms on our site). Only collected after your consent.
Cookies: functional cookies (language preference, cookie consent) and, after consent, analytics and affiliate cookies.
Search queries: the search terms you enter on our site, to improve our service.
Contact details: if you contact us via the contact form, we process your name, email address and message.

Why do we use your data?

To provide and improve our price comparison service
To analyse and optimise the use of our website
To track referrals to partner pharmacies (affiliate tracking)
To answer your questions

Legal basis

Consent: for analytics and affiliate cookies (Article 6(1)(a) GDPR)
Legitimate interest: for the operation of our service and functional cookies (Article 6(1)(f) GDPR)
Performance of contract: for responding to contact requests (Article 6(1)(b) GDPR)

Sharing with third parties

We share personal data with the following parties:

Google Analytics (Google Ireland Limited) — anonymised website statistics
Awin AG — affiliate tracking for Farmaline
TradeTracker — affiliate tracking for Viata
Kwanko — affiliate tracking for Medi-Market

These parties process data as processors under their own privacy policies. Affiliate cookies are only placed after your explicit consent.

Cookies

We use the following types of cookies:

Necessary: language preference, cookie consent (always active)
Analytics: Google Analytics 4 — measuring website usage (after consent)
Affiliate: tracking cookies from Awin, TradeTracker, Kwanko — tracking referrals to pharmacies (after consent)

You can change your cookie preferences at any time via the "Cookie Settings" link in the footer.

Your rights

Under the GDPR, you have the following rights:

Right of access to your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restriction of processing
Right to data portability
Right to object to processing
Right to withdraw consent

To exercise your rights, contact us at privacy@pharmacompare.eu.

Data retention

Analytics data is retained for a maximum of 26 months. Contact details are retained until your enquiry is resolved, unless a longer retention period is legally required. Cookie consent is stored for 12 months.

Filing a complaint

If you have a complaint about our processing of your personal data, you can contact the Belgian Data Protection Authority:

Data Protection Authority (GBA/APD)

Rue de la Presse / Drukpersstraat 35, 1000 Brussels

www.dataprotectionauthority.be

Changes

We may update this privacy policy from time to time. The date of the last change is stated at the top. We recommend reviewing this policy regularly.