Skincare trends come and go — from jade rollers to snail mucin — but one routine has stood the test of time: Cleanse, Tone & Moisturise. This three-step approach, known as CTM, has been the gold standard in skincare for decades.
The French pharmacy tradition has elevated this routine to an art form. Brands like Cottan, with their Collection Arsène, prove you don't need twenty products for healthy skin. Three thoughtful steps are enough — provided you choose the right products for your skin type.
Why the CTM routine still works
The strength of CTM lies in its logic. Each step builds on the previous one:
- Cleanse removes dirt, makeup, excess sebum, and pollution
- Tone restores pH balance and prepares skin for hydration
- Moisturise locks in moisture and protects the skin barrier
Step 1: Cleanse — the foundation
Choose your cleanser based on skin type: cleansing milk for dry skin, gel cleanser for oily skin, double cleanse for combination skin. Always use lukewarm water and limit yourself to 30-60 seconds.
Step 2: Tone — the forgotten hero
A good toner restores pH after cleansing, removes mineral residue from hard water (particularly relevant in Belgium), and prepares skin for subsequent products. Avoid alcohol-based toners and look for hyaluronic acid or niacinamide.
Step 3: Moisturise — sealing the deal
Even oily skin needs hydration. The Neutrogena Hydro Boost Aqua Gel is a cult favourite: it hydrates intensely without leaving a greasy film. In Belgium, prices range from €4.95 to €12.19 — a difference of over €7!
Compare Neutrogena prices on PharmaCompare →
Compare smartly
Belgian online pharmacies like Viata, Farmaline, and Medi-Market offer the same products as your local pharmacy, often cheaper. PharmaCompare compares prices automatically.
Compare all products on PharmaCompare →
Conclusion
The CTM routine proves effective skincare doesn't have to be complicated. Three thoughtful steps form the foundation of healthy skin. Start simple, and always compare prices on PharmaCompare.