April is shaping up to be a great month for beauty lovers in Belgium. ICI PARIS XL is rolling out three significant discount events, which immediately raises the question: are those discounts actually cheaper than what you'd pay at online pharmacies? We investigated.
In this article, we compare ICI PARIS XL's April promotions with everyday prices at Viata, Farmaline, Medi-Market and other Belgian online pharmacies. With real product comparisons from our database - so you know where you're getting the best deal.
The three ICI PARIS XL promotions in April 2026
ICI PARIS XL is launching three promotions this month worth marking in your calendar:
1. Easter deal - Saturday 5 April
25% off everything from €25 purchase. This is the strongest discount of the three events. Whether you're looking for a new perfume, day cream or complete skincare routine - everything counts as long as you spend at least €25.
Check out the Easter deal at ICI PARIS XL →
2. Sunday Promotion - Sunday 12 April
20% off everything from €25 purchase. A week after Easter, another great discount. Perfect if you missed the Easter deal or had more products on your wishlist.
Check out the Sunday Promotion →
3. Online Shopping Night - Wednesday 15 April
20% off everything from €25 purchase. The last chance this month. Online only, meaning you can shop comfortably from your couch without the crowds.
Check out Online Shopping Night →
ICI PARIS XL vs online pharmacies: the honest comparison
The big question is of course: with 20-25% off at ICI PARIS XL, is that cheaper than regular prices at online pharmacies? The answer depends on the product.
Skincare: where's the difference?
Online pharmacies like Viata, Farmaline and Medi-Market offer dermatological brands (La Roche-Posay, Avène, Eucerin, Bioderma) at reduced prices year-round. That's their core business. But ICI PARIS XL carries a different assortment with additional beauty brands.
Let's compare concrete products:
La Roche-Posay Effaclar Astringent Lotion 200ml
- Online pharmacies: from €13.13 (up to €16.34)
- ICI PARIS XL regular: approximately €15.90
- ICI PARIS XL with 25% off: approximately €11.93
- Winner with Easter discount: ICI PARIS XL saves you ~€1.20
Compare Effaclar Lotion prices →
Avène Cleanance Mattifying Gel-Cream 50ml
- Online pharmacies: from €17.49 (up to €23.45)
- ICI PARIS XL regular: approximately €22.90
- ICI PARIS XL with 25% off: approximately €17.18
- Winner with Easter discount: ICI PARIS XL just below the lowest pharmacy price
Compare Avène Cleanance prices →
Eucerin pH5 Light Lotion 400ml
- Online pharmacies: from €18.51 (up to €36.69 - huge spread!)
- ICI PARIS XL regular: approximately €24.99
- ICI PARIS XL with 25% off: approximately €18.74
- Winner: online pharmacy (Medi-Market) is cheaper, even without a discount
Body care: the surprises
Bioderma Atoderm Shower Oil 1L
- Online pharmacies: from €15.37 (up to €18.17)
- ICI PARIS XL regular: approximately €19.99
- ICI PARIS XL with 25% off: approximately €14.99
- Winner with Easter discount: ICI PARIS XL - the difference is noticeable
Compare Bioderma Atoderm prices →
Avène Body Gentle Scrub 200ml
- Online pharmacies: from €14.65 (Viata) to €15.79 (Medi-Market)
- ICI PARIS XL regular: approximately €17.50
- ICI PARIS XL with 25% off: approximately €13.13
- Winner with Easter discount: ICI PARIS XL - over €1.50 cheaper
Beauty & Care: premium products
Eucerin Anti-Pigment Serum Duo
- Online pharmacies: from €29.25 (up to €64.69 - extreme price differences)
- ICI PARIS XL regular: approximately €44.99
- ICI PARIS XL with 25% off: approximately €33.74
- Winner: online pharmacy at the cheapest provider
Compare Eucerin Anti-Pigment prices →
La Roche-Posay Pure Vitamin C12 Serum 30ml
- Online pharmacies: from €23.39 (up to €39.16)
- ICI PARIS XL regular: approximately €34.90
- ICI PARIS XL with 25% off: approximately €26.18
- Winner: online pharmacy - even with 25% off, the cheapest pharmacy beats it
Compare La Roche-Posay Vitamin C Serum prices →
The smart strategy: combine both
Our analysis reveals a clear pattern:
ICI PARIS XL with 25% off wins for:
- Products where the regular pharmacy price is close to ICI PARIS XL's price
- Premium beauty products that pharmacies price less aggressively
- Perfumes and makeup (unavailable at pharmacies)
Online pharmacies win for:
- Basic dermatological products (day creams, lotions, cleansers)
- Products with large price gaps between pharmacies - the cheapest often beats even the 25% discount
- Regular purchases - the consistent low price is more reliable than a one-time sale
Tips to maximise your savings
- Always check PharmaCompare first - Look up the pharmacy price before ordering from ICI PARIS XL
- Calculate the actual discount - 25% off a high list price can still be more expensive than a structurally cheaper pharmacy
- Bundle your purchases - ICI PARIS XL requires minimum €25 spend. Combine products wisely
- Don't forget shipping costs - Factor those into your total price
- Use the Easter deal for premium products - The 25% discount is most powerful on expensive items
Conclusion: comparing always pays off
ICI PARIS XL's April promotions are undoubtedly attractive - especially the 25% Easter discount. But buying blindly isn't always smart. For some products, you're better off at an online pharmacy, even without a promotion.
The golden rule: always compare. Check the price on PharmaCompare, look at the ICI PARIS XL sale price, and then decide. That way, you're guaranteed to save the most on your beauty and care products.