Scrolling through Instagram or TikTok, you've inevitably seen them: videos of people brushing their teeth with pitch-black paste. Charcoal toothpaste has seen a massive rise in popularity over the past few years. But does it actually work?
What is charcoal toothpaste?
Charcoal toothpaste contains activated charcoal - finely ground carbon that's been activated through heating. Its extremely porous surface supposedly absorbs toxins and stains from teeth.
What does science say?
A comprehensive review in the British Dental Journal (2019) examined all available studies and concluded there is insufficient scientific evidence for the whitening effect. Worse: the abrasive nature of many charcoal toothpastes can damage tooth enamel. And enamel doesn't grow back.
Natural alternatives that actually work
Cattier Clay & Lemon Toothpaste 75ml - from €7.14
Cattier uses white clay as a gentle cleaning agent - much softer on enamel than charcoal. Prices range from €7.14 to €19.99 - a difference of nearly €13!
Weleda Plant Toothpaste 75ml - from €5.09
Combines ratanhia and myrrh extracts for healthy gums, with sodium bicarbonate as a gentle polishing agent. From €5.09 to €12.33.
Sensodyne Sensitivity & Gum - from €7.29
The gold standard for sensitive teeth, most recommended by dentists. From €7.29 to €21.69 - over €14 difference.
Listerine Total Care 95ml - from €1.77
The ideal complement, especially if you choose a fluoride-free toothpaste. From €1.77 to €9.99 across 3 pharmacies.
Conclusion
Charcoal toothpaste lacks scientific evidence and may damage enamel. Natural alternatives from Cattier and Weleda offer gentle cleaning without the risks. Compare prices on PharmaCompare for the best deals.
Inspired by an article from Miss Prettiness.